Music Video Rough Cut and Audience Feedback - Miss Miller

Audience feedback is important to a production because it allows the creators to understand what went well about their media product so they know what elements are received well in their audience and what they should continue to replicate in other media products in the future as it was successful in this one. Also feedback teaches the creators what did not go well and what should be improved. From this feedback the creators then know what they should do to make their product even more successful and therefore more enjoyed by the target audience. 

I received audience feedback from my target audience in several ways. Firstly, I constructed questionnaires asking my target audience about my chosen music genre to find out what they thought to be the most successful elements in this genre and what they would like to see in an indie music video. For example, I asked my target audience what conventions you would expect to find in an indie music video and 'narratives about love' was an answer given which helped encourage us to base our music video on the theme of a relationship.

Throughout the production of the music video, i would regularly show it to other people including teachers, friends and other students. This was to determine I got a lot of feedback and so had a clear idea of what I had to improve at all times to make my music video as successful as possible. When my group and I were happy with our rough cut we showed it to our other class members and asked them to write down positive and constructive feedback  on a piece of paper. This screening of production was useful because we were able to obtain the honest opinion of others in the same position as us - students creating a music video. After improving our rough cut in terms of this feedback, I uploaded the video onto YouTube and put the comments section on public so anyone can comment and leave feedback.

The feedback obtained benefits my production because it game me and other members of my group the opportunity to look at our music video from different perspectives and understand what we could do to improve it and therefore possibly raise our grade. In terms of the music industry, feedback is beneficial because positive feedback shows artists and producers what the target audience find enjoyable to arch and therefore they know what guidelines to follow in the future. Negative feedback similarly shows the, why the audience does not like and what they should avoid in the future.  I received both positive and constructive comments for my music video rough cut.

Based on these comments, I now know what changes I should make to my music video before submitting it as a final piece. I will start with filming and record more performance scenes was the target audience seem to believe there is not enough performance despite enjoying the narrative and finding it clear to follow. In terms of editing, I will use a wide variety of transitions between shots to keep the music video interesting and despite it being repetitive by using the same or similar transitions throughout. Also I will make sure to add the artists name and name of the song somewhere within the video. I will probably do this at the start of the video whereby there is a time-lapse of moving clouds.






go through each comment and say how it made you feel about my production, how took feedback ON BOARD AND INTERRETTED IT INTO production, examples,


relate feedback to rough cut and music industry